Movimiento Ciudadano is a Mexican political party distinguished by a modern, dynamic and citizen-friendly visual identity.

Each member of this political party (presidents, governors, senators, etc) has its own identity, reflecting the essence and values of each candidate, the challenge in this project was to find the right one for Alberto Esquer, whose message and visions were focused on a young society, with a desire for evolution and growth.

What was the solution?

To generate a clear and concise investigation of Alberto Esquer's vision of government, showing elements that will elevate each of his proposals:

• A clean and fresh image, focused on the young society, without forgetting all the citizens in general.

• Little information, synthesis of what the public really wants to know.

• Graphic elements that allow to quickly identify information such as: political proposals, trajectory, campaign photographs and how to be part of the movement.