2024

Alberto Esquer

Alberto Esquer, candidate for State Senator, with purposes ahead for the citizenship reflected a candidacy full of objectives ahead; with a fresh, precise identity that would demonstrate his commitment to the people of Guadalajara.

Web Design
UX/UI
Front-End

Category

UX/UI

Client

Movimiento Ciudadano

Credits

Willy Lara

Software

Figma, Adobe Photoshop, Adobe Illustrator

The aproach

Movimiento Ciudadano is a Mexican political party distinguished by a modern, dynamic and citizen-friendly visual identity.

Each member of this political party (presidents, governors, senators, etc) has its own identity, reflecting the essence and values of each candidate, the challenge in this project was to find the right one for Alberto Esquer, whose message and visions were focused on a young society, with a desire for evolution and growth.

What was the solution?

To generate a clear and concise investigation of Alberto Esquer's vision of government, showing elements that will elevate each of his proposals:

  • A clean and fresh image, focused on the young society, without forgetting all the citizens in general.

  • Little information, synthesis of what the public really wants to know.

  • Graphic elements that allow to quickly identify information such as: political proposals, trajectory, campaign photographs and how to be part of the movement.

Reviews

Reviews

Reviews

Opinions are valuable

Opinions are valuable

Opinions are valuable

* More than gold

  • 5

    / 5

    Working with Willy has been one of the most complete experiences I've had in the design world. Not only does he guide you by the hand from idea to execution, but he does it with a passion and commitment that really shows. He is responsible, ambitious and has an incredible vision for each project. Without a doubt, he has everything to become one of the great Mexican designers of the 21st century.

    Avatar of person, who left a testimonial

    David Sánchez / Architect

  • 5

    / 5

    Willy's skills and abilities when it comes to design and advertising projects are the best, as his work and ideas have evolved in an indicative and creative way, following new trends and graphic solutions in this world full of many projects. I highly recommend Willy's work, very effective and functional.

    Avatar of person, who left a testimonial

    Alexis Ruíz / Graphic Designer

  • 4.5

    / 5

    Creative, concrete and punctual; you have coherence, a lot of creativity and endless skills. If you are looking for functionality, you are an excellent choice.

    Avatar of person, who left a testimonial

    Abimael López / Lawyer

  • 4.5

    / 5

    Willy is a talented graphic designer, capable of turning ideas into stunning visual pieces. His work stands out for its creativity, precision and ability to communicate messages clearly and effectively. The way he works together with his style, marks a before and after in any project. If you are looking for a design that combines strategy and creativity, Willy is the ideal choice.

    Avatar of person, who left a testimonial

    Humberto Najar / Graphic Designer

  • 5.0

    / 5

    Willy redesign of our outdated website was nothing short of miraculous. He modernized our online presence while maintaining our core identity. The positive feedback from our clients has been overwhelming.

    Avatar of person, who left a testimonial

    Gilberto Zavala / Teacher

  • 5

    / 5

    Working with Willy has been one of the most complete experiences I've had in the design world. Not only does he guide you by the hand from idea to execution, but he does it with a passion and commitment that really shows. He is responsible, ambitious and has an incredible vision for each project. Without a doubt, he has everything to become one of the great Mexican designers of the 21st century.

    Avatar of person, who left a testimonial

    David Sánchez / Architect

  • 5

    / 5

    Willy's skills and abilities when it comes to design and advertising projects are the best, as his work and ideas have evolved in an indicative and creative way, following new trends and graphic solutions in this world full of many projects. I highly recommend Willy's work, very effective and functional.

    Avatar of person, who left a testimonial

    Alexis Ruíz / Graphic Designer

  • 4.5

    / 5

    Creative, concrete and punctual; you have coherence, a lot of creativity and endless skills. If you are looking for functionality, you are an excellent choice.

    Avatar of person, who left a testimonial

    Abimael López / Lawyer

  • 4.5

    / 5

    Willy is a talented graphic designer, capable of turning ideas into stunning visual pieces. His work stands out for its creativity, precision and ability to communicate messages clearly and effectively. The way he works together with his style, marks a before and after in any project. If you are looking for a design that combines strategy and creativity, Willy is the ideal choice.

    Avatar of person, who left a testimonial

    Humberto Najar / Graphic Designer

  • 5.0

    / 5

    Willy redesign of our outdated website was nothing short of miraculous. He modernized our online presence while maintaining our core identity. The positive feedback from our clients has been overwhelming.

    Avatar of person, who left a testimonial

    Gilberto Zavala / Teacher

  • 5

    / 5

    Working with Willy has been one of the most complete experiences I've had in the design world. Not only does he guide you by the hand from idea to execution, but he does it with a passion and commitment that really shows. He is responsible, ambitious and has an incredible vision for each project. Without a doubt, he has everything to become one of the great Mexican designers of the 21st century.

    Avatar of person, who left a testimonial

    David Sánchez / Architect

  • 5

    / 5

    Willy's skills and abilities when it comes to design and advertising projects are the best, as his work and ideas have evolved in an indicative and creative way, following new trends and graphic solutions in this world full of many projects. I highly recommend Willy's work, very effective and functional.

    Avatar of person, who left a testimonial

    Alexis Ruíz / Graphic Designer

  • 4.5

    / 5

    Creative, concrete and punctual; you have coherence, a lot of creativity and endless skills. If you are looking for functionality, you are an excellent choice.

    Avatar of person, who left a testimonial

    Abimael López / Lawyer

  • 4.5

    / 5

    Willy is a talented graphic designer, capable of turning ideas into stunning visual pieces. His work stands out for its creativity, precision and ability to communicate messages clearly and effectively. The way he works together with his style, marks a before and after in any project. If you are looking for a design that combines strategy and creativity, Willy is the ideal choice.

    Avatar of person, who left a testimonial

    Humberto Najar

  • 5.0

    / 5

    Willy redesign of our outdated website was nothing short of miraculous. He modernized our online presence while maintaining our core identity. The positive feedback from our clients has been overwhelming.

    Avatar of person, who left a testimonial

    Gilberto Zavala / Teacher

  • Detailed

  • Perfectionist

  • Committed

  • Propositive

  • On trend

Design
inspires and connects.

Willy Lara

UX/UI & Graphic Designer

Meeting me!

willy.pxy@gmail.com

Let’s make an impact together!

All rights reserved. Copyright © 2025

Willy Lara. UX/UI & Graphic Designer.

  • Detailed

  • Perfectionist

  • Committed

  • Propositive

  • On trend

Design
inspires and connects.

Willy Lara

UX/UI & Graphic Designer

Meeting me!

willy.pxy@gmail.com

Let’s make an
impact together!

All rights reserved. Copyright © 2025

Willy Lara. UX/UI & Graphic Designer.

  • Detailed

  • Perfectionist

  • Committed

  • Propositive

  • On trend

Design inspires
and connects.

Willy Lara

UX/UI & Graphic Designer

Meeting me!

willy.pxy@gmail.com

Let’s make an impact together!

All rights reserved. Copyright © 2025

Willy Lara. UX/UI & Graphic Designer.