A client as big as DiDi deserves equally big results, which is why every graphic I created was intended to connect the market with the food, with emotion, and with impact, to achieve an intention that goes beyond simply ordering food on an app.

How was this achieved?

• In most cases, each graphic was intended to cover a particular commemorative date: Valentine's Day, Children's Day, Mother's Day, the beginning of summer, etc.

• Elements were used to elevate the message to be communicated, such as 3D objects, light and shadow management, innovative compositions, etc., with the intention of quickly capturing the customer's instinct to buy.

• There is a very well thought out and structured design within DiDi's guidelines, each graphic generated met the requirements for different grids of the app that even arrived by mail to each registered customer. This visual hierarchy made the navigation experience on the platform simple and attractive for all users.