





2018 - 2025
Logofolio
Brands that have characterised my work throughout my career as a designer.
Branding
Visual Identity
Graphic Design
Category
Brand | Visual Identity
Client
Multiple clients
Credits
Willy Lara
Software
Adobe Illustrator, Adobe Photoshop
Inspirational brands
In today's highly competitive and fast-paced market, branding has become more critical than ever. It is no longer just about having a recognizable logo or a catchy slogan; branding encompasses the entire identity and perception of a company or product.
The opportunity to create functional, purposeful and intentional brands has given me a glimpse of my direction as a design professional; brands that have marked a before and after in the mind of the target consumer.












✦ Reviews
✦ Reviews
✦ Reviews
Opinions are valuable
Opinions are valuable
Opinions are valuable
* More than gold
5
/ 5
Working with Willy has been one of the most complete experiences I've had in the design world. Not only does he guide you by the hand from idea to execution, but he does it with a passion and commitment that really shows. He is responsible, ambitious and has an incredible vision for each project. Without a doubt, he has everything to become one of the great Mexican designers of the 21st century.
David Sánchez / Architect
5
/ 5
Willy's skills and abilities when it comes to design and advertising projects are the best, as his work and ideas have evolved in an indicative and creative way, following new trends and graphic solutions in this world full of many projects. I highly recommend Willy's work, very effective and functional.
Alexis Ruíz / Graphic Designer
4.5
/ 5
Creative, concrete and punctual; you have coherence, a lot of creativity and endless skills. If you are looking for functionality, you are an excellent choice.
Abimael López / Lawyer
4.5
/ 5
Willy is a talented graphic designer, capable of turning ideas into stunning visual pieces. His work stands out for its creativity, precision and ability to communicate messages clearly and effectively. The way he works together with his style, marks a before and after in any project. If you are looking for a design that combines strategy and creativity, Willy is the ideal choice.
Humberto Najar / Graphic Designer
5.0
/ 5
Willy redesign of our outdated website was nothing short of miraculous. He modernized our online presence while maintaining our core identity. The positive feedback from our clients has been overwhelming.
Gilberto Zavala / Teacher
5
/ 5
Working with Willy has been one of the most complete experiences I've had in the design world. Not only does he guide you by the hand from idea to execution, but he does it with a passion and commitment that really shows. He is responsible, ambitious and has an incredible vision for each project. Without a doubt, he has everything to become one of the great Mexican designers of the 21st century.
David Sánchez / Architect
5
/ 5
Willy's skills and abilities when it comes to design and advertising projects are the best, as his work and ideas have evolved in an indicative and creative way, following new trends and graphic solutions in this world full of many projects. I highly recommend Willy's work, very effective and functional.
Alexis Ruíz / Graphic Designer
4.5
/ 5
Creative, concrete and punctual; you have coherence, a lot of creativity and endless skills. If you are looking for functionality, you are an excellent choice.
Abimael López / Lawyer
4.5
/ 5
Willy is a talented graphic designer, capable of turning ideas into stunning visual pieces. His work stands out for its creativity, precision and ability to communicate messages clearly and effectively. The way he works together with his style, marks a before and after in any project. If you are looking for a design that combines strategy and creativity, Willy is the ideal choice.
Humberto Najar / Graphic Designer
5.0
/ 5
Willy redesign of our outdated website was nothing short of miraculous. He modernized our online presence while maintaining our core identity. The positive feedback from our clients has been overwhelming.
Gilberto Zavala / Teacher
5
/ 5
Working with Willy has been one of the most complete experiences I've had in the design world. Not only does he guide you by the hand from idea to execution, but he does it with a passion and commitment that really shows. He is responsible, ambitious and has an incredible vision for each project. Without a doubt, he has everything to become one of the great Mexican designers of the 21st century.
David Sánchez / Architect
5
/ 5
Willy's skills and abilities when it comes to design and advertising projects are the best, as his work and ideas have evolved in an indicative and creative way, following new trends and graphic solutions in this world full of many projects. I highly recommend Willy's work, very effective and functional.
Alexis Ruíz / Graphic Designer
4.5
/ 5
Creative, concrete and punctual; you have coherence, a lot of creativity and endless skills. If you are looking for functionality, you are an excellent choice.
Abimael López / Lawyer
4.5
/ 5
Willy is a talented graphic designer, capable of turning ideas into stunning visual pieces. His work stands out for its creativity, precision and ability to communicate messages clearly and effectively. The way he works together with his style, marks a before and after in any project. If you are looking for a design that combines strategy and creativity, Willy is the ideal choice.
Humberto Najar
5.0
/ 5
Willy redesign of our outdated website was nothing short of miraculous. He modernized our online presence while maintaining our core identity. The positive feedback from our clients has been overwhelming.
Gilberto Zavala / Teacher