Headquartered in the city of Guadalajara, Grupo 3R serves the demand for pharmaceutical equipment for national and international customers, a young team that seeks to give a new image to its entire market, ranging from editorial design for its line of machines and services, content for social networks and photo shoots.

The context of the machinery is not at all boring, what is it about?

• The visual identity was of yesteryear, they required a fresh design, clear but without losing the formality with which the brand is characterized, the main intention was to release informative content, data tables, and images.

• For the editorial design of the catalogs we started with a composition where the icon of the brand was intervened, using a double exposure with images in a pharmaceutical context, representative blue colors and the star machine of each catalog.

• Inside, the tables complement each data aesthetically and legibly, using a typographic family suitable for reading without losing important information. Most of the images were edited to remove the background and even increased in size to improve their quality.

• For the content of social networks the structure would be somewhat different; they would show the best-selling equipment by type: oral solids, liquids, conditioning and packaging, among others.

• Each graphic shows elements such as gradients, podiums, digital retouching of the machines, to give visual hierarchy to the whole image.