2023

Mercado Arboledas

Mercado Arboledas is positioned as one of the first projects of gastronomic spaces in the city of Puebla, its objective is to meet the demand of the southern area with the context of leisure and commercial areas, linking architecture, design and gastronomy.

Branding
Visual Identity
Consulting

Category

Brand | Visual Identity

Client

Atelier DS Arquitectos

Credits

Willy Lara

Software

Adobe Illustrator, Adobe Photoshop

Architecture, design and flavors in one place

The Mercado Arboledas project is not a common or ordinary project, it was thought out over several years, forging its own soul along the way. Puebla has countless places for recreation, where gastronomy and community are important axis, however, the demand for this type of spaces is not so much seen in the south of the city, this is where the Mercado project was born.

The challenge; how to unite architecture, design and experiences in one identity?

  • Initially, we took into account the characteristic features that would represent the brand: to unite the Puebla community in a common space, where the urban is an essential part of sharing experiences with those you love the most.

  • Starting from this, the sketching process was primodial to structure the image of the Mercado Arboledas, with a brainstorming that would transmit all these concepts.

  • The layout went from very geometric shapes, achieving the allusion to elements of interior design with an industrial context; thick strokes that denoted strength and versatility.

  • Working together with expert architects (Atelier DS Arquitectos) and with a great professional background provided a more complete picture to give soul to Mercado Arboledas, from the renderings, monitoring the construction of space, finishes, everything was designed to give the image that was desired, both for the graphic part and the design of the interiors and open spaces.

  • The final result is closely linked to the aforementioned concepts; the union between the letter “d” with the other letters represents a sense of community, family and experiences, the outline of a smile is perceived in this stroke.

Reviews

Reviews

Reviews

Opinions are valuable

Opinions are valuable

Opinions are valuable

* More than gold

  • 5

    / 5

    Working with Willy has been one of the most complete experiences I've had in the design world. Not only does he guide you by the hand from idea to execution, but he does it with a passion and commitment that really shows. He is responsible, ambitious and has an incredible vision for each project. Without a doubt, he has everything to become one of the great Mexican designers of the 21st century.

    Avatar of person, who left a testimonial

    David Sánchez / Architect

  • 5

    / 5

    Willy's skills and abilities when it comes to design and advertising projects are the best, as his work and ideas have evolved in an indicative and creative way, following new trends and graphic solutions in this world full of many projects. I highly recommend Willy's work, very effective and functional.

    Avatar of person, who left a testimonial

    Alexis Ruíz / Graphic Designer

  • 4.5

    / 5

    Creative, concrete and punctual; you have coherence, a lot of creativity and endless skills. If you are looking for functionality, you are an excellent choice.

    Avatar of person, who left a testimonial

    Abimael López / Lawyer

  • 4.5

    / 5

    Willy is a talented graphic designer, capable of turning ideas into stunning visual pieces. His work stands out for its creativity, precision and ability to communicate messages clearly and effectively. The way he works together with his style, marks a before and after in any project. If you are looking for a design that combines strategy and creativity, Willy is the ideal choice.

    Avatar of person, who left a testimonial

    Humberto Najar / Graphic Designer

  • 5.0

    / 5

    Willy redesign of our outdated website was nothing short of miraculous. He modernized our online presence while maintaining our core identity. The positive feedback from our clients has been overwhelming.

    Avatar of person, who left a testimonial

    Gilberto Zavala / Teacher

  • 5

    / 5

    Working with Willy has been one of the most complete experiences I've had in the design world. Not only does he guide you by the hand from idea to execution, but he does it with a passion and commitment that really shows. He is responsible, ambitious and has an incredible vision for each project. Without a doubt, he has everything to become one of the great Mexican designers of the 21st century.

    Avatar of person, who left a testimonial

    David Sánchez / Architect

  • 5

    / 5

    Willy's skills and abilities when it comes to design and advertising projects are the best, as his work and ideas have evolved in an indicative and creative way, following new trends and graphic solutions in this world full of many projects. I highly recommend Willy's work, very effective and functional.

    Avatar of person, who left a testimonial

    Alexis Ruíz / Graphic Designer

  • 4.5

    / 5

    Creative, concrete and punctual; you have coherence, a lot of creativity and endless skills. If you are looking for functionality, you are an excellent choice.

    Avatar of person, who left a testimonial

    Abimael López / Lawyer

  • 4.5

    / 5

    Willy is a talented graphic designer, capable of turning ideas into stunning visual pieces. His work stands out for its creativity, precision and ability to communicate messages clearly and effectively. The way he works together with his style, marks a before and after in any project. If you are looking for a design that combines strategy and creativity, Willy is the ideal choice.

    Avatar of person, who left a testimonial

    Humberto Najar / Graphic Designer

  • 5.0

    / 5

    Willy redesign of our outdated website was nothing short of miraculous. He modernized our online presence while maintaining our core identity. The positive feedback from our clients has been overwhelming.

    Avatar of person, who left a testimonial

    Gilberto Zavala / Teacher

  • 5

    / 5

    Working with Willy has been one of the most complete experiences I've had in the design world. Not only does he guide you by the hand from idea to execution, but he does it with a passion and commitment that really shows. He is responsible, ambitious and has an incredible vision for each project. Without a doubt, he has everything to become one of the great Mexican designers of the 21st century.

    Avatar of person, who left a testimonial

    David Sánchez / Architect

  • 5

    / 5

    Willy's skills and abilities when it comes to design and advertising projects are the best, as his work and ideas have evolved in an indicative and creative way, following new trends and graphic solutions in this world full of many projects. I highly recommend Willy's work, very effective and functional.

    Avatar of person, who left a testimonial

    Alexis Ruíz / Graphic Designer

  • 4.5

    / 5

    Creative, concrete and punctual; you have coherence, a lot of creativity and endless skills. If you are looking for functionality, you are an excellent choice.

    Avatar of person, who left a testimonial

    Abimael López / Lawyer

  • 4.5

    / 5

    Willy is a talented graphic designer, capable of turning ideas into stunning visual pieces. His work stands out for its creativity, precision and ability to communicate messages clearly and effectively. The way he works together with his style, marks a before and after in any project. If you are looking for a design that combines strategy and creativity, Willy is the ideal choice.

    Avatar of person, who left a testimonial

    Humberto Najar

  • 5.0

    / 5

    Willy redesign of our outdated website was nothing short of miraculous. He modernized our online presence while maintaining our core identity. The positive feedback from our clients has been overwhelming.

    Avatar of person, who left a testimonial

    Gilberto Zavala / Teacher

  • Detailed

  • Perfectionist

  • Committed

  • Propositive

  • On trend

Design
inspires and connects.

Willy Lara

UX/UI & Graphic Designer

Meeting me!

willy.pxy@gmail.com

Let’s make an impact together!

All rights reserved. Copyright © 2025

Willy Lara. UX/UI & Graphic Designer.

  • Detailed

  • Perfectionist

  • Committed

  • Propositive

  • On trend

Design
inspires and connects.

Willy Lara

UX/UI & Graphic Designer

Meeting me!

willy.pxy@gmail.com

Let’s make an
impact together!

All rights reserved. Copyright © 2025

Willy Lara. UX/UI & Graphic Designer.

  • Detailed

  • Perfectionist

  • Committed

  • Propositive

  • On trend

Design inspires
and connects.

Willy Lara

UX/UI & Graphic Designer

Meeting me!

willy.pxy@gmail.com

Let’s make an impact together!

All rights reserved. Copyright © 2025

Willy Lara. UX/UI & Graphic Designer.